Gerard Teo · Art direction and design · Singapore

Goodworkdoesn’tneed aspeech.It needs apoint.

26+ years turning messy briefs into clear workIdentity · Campaigns · Packaging · ExperienceSee the work ↓

Art Director · Creative Lead · Designer · Singapore

Clear thinking.Properly made.

I turn messy briefs into work people can understand, remember and actually use. Strategy first. Craft all the way through.

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Creative Direction Brand Systems Campaigns 3D & Experience

How I work

If the idea is not clear, design will not save it.

Get the brief straight. Find the point. Build the work properly.

15 projects · Selected, not padded

The work.

Creative direction ◆Brand identity ◆Campaign systems ◆Experiential design ◆Motion storytelling ◆UX thinking ◆Creative direction ◆Brand identity ◆Campaign systems ◆Experiential design ◆Motion storytelling ◆UX thinking ◆
26+

26+ years · Still hands-on

I lead the work. I still make it.

I started as a hands-on designer and moved into creative leadership without giving up the making. I co-founded Blacksheep Communications and helped grow its design team from three to 15. Along the way, I worked at Ogilvy, Batey, DDB, Saatchi, McCann and Hogarth Worldwide on the Apple account.

Today I work across exhibitions, conferences and experiential projects at C2 Creative Communications. I also lead independent brand, packaging and 3D work through The Fat Oracle.

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Brands I’ve worked with

Trusted by leaders.

AppleL’OréalUnileverDowSingtelStarHubBlackBerryMTV AsiaEMI MusicAmerican ExpressRed BullTiger Beer

How the work gets done

The idea comes first. Everything else earns its place.

  1. 01Get to the real brief

    Cut through the noise. Agree on the audience, the problem and the decision the work needs to influence.

  2. 02Build one clear world

    Set the idea, tone and anchor visual. Then make every touchpoint belong.

  3. 03Make it work everywhere

    Take it across screens, spaces and formats without watering it down.