Institutional identity and application work
Institutional Identity · Editorial · Environmental
A cleaner system for a school with history.
I refined the way Raffles Institution's identity appeared across publications, stationery and campus signage. The aim was greater consistency without sweeping away the familiar cues that carried the school's history.
- My role
- Identity, editorial and environmental design
Experience logic
How the space was organised around the visitor.
The visitor problem
A long-established institution needed a more consistent visual system, but a dramatic rebrand would have discarded recognition and heritage that already mattered to people.
Journey and hierarchy
I evolved the existing identity rather than replacing it, using clearer typography, layouts and application rules to bring the different materials together.
What shaped the environment
A refined identity system shown across editorial, stationery and environmental applications.
What the design changed
The applications became cleaner and more consistent while the school's established identity remained recognisable.
2 more views from the project
See the experience in use.
