Functional-food concept studies
Product Concepts · Packaging · 3D Visualisation
Health products that look worth wanting.
I developed consumer product ideas around BENEO's functional ingredients, then used names, packaging and 3D visuals to make each one feel real enough to judge rather than merely discuss.
- My role
- Concept, packaging and proposition design
- Credit
- Concept work for BENEO
Range logic
How the system created difference without losing recognition.
The shelf problem
The ingredient benefits made sense technically, but they needed to become products that consumers could quickly understand and find appealing.
The range system
I began with a clear need or occasion, then shaped the name, product idea and packaging around the most relevant ingredient benefit. The science supported the idea instead of becoming the headline.
What changed across the pack
Named product concepts, packaging directions and 3D visualisations for review and presentation.
The design outcome
The ingredients became a set of understandable product ideas that could be compared, discussed and developed further.
3 more views from the project
See the range in use.
