Illustrated craft-beer label series
Packaging · Illustration · Product Range
Beer labels with actual personality.
I created an illustrated label family that gave every beer its own character without making the range look like a shelf full of unrelated brands.
- My role
- Packaging design and illustration direction
Range logic
How the system created difference without losing recognition.
The shelf problem
Each beer needed a distinct personality, but customers still had to recognise the bottles as part of the same Brewerkz family.
The range system
I kept the label structure consistent and let the illustration, character and small details change for each beer. The family resemblance stayed clear while every bottle gained its own attitude.
What changed across the pack
A coordinated series of illustrated beer labels built on one repeatable packaging structure.
The design outcome
The labels felt individual at first glance and unmistakably related when seen together as a range.