Ingredient-led product visualisation
3D Visualisation · Packaging · Product Concepts
Healthier ingredients, turned into real products.
For BENEO, I turned technical ingredient benefits into product ideas people could actually picture. Naming, packaging and 3D visualisation helped move the conversation from abstract nutrition claims to believable consumer products.
- My role
- Product concept, packaging and 3D visualisation
- Credit
- Independent work for BENEO · 2017
- Year
- 2017
Range logic
How the system created difference without losing recognition.
The shelf problem
Sugar-replacement and health-focused ingredients can be difficult to sell through technical language alone. Product and marketing teams needed to see how those benefits might live in the real world.
The range system
I started with a familiar consumer need, built a credible product around it and then used the ingredient benefit as the reason to believe. The visuals made each idea easier to discuss without a long technical explanation.
What changed across the pack
Consumer product scenarios, packaging ideas and presentation-ready 3D visualisations.
The design outcome
The work turned ingredient benefits into concrete product concepts that teams could review, compare and develop further.
3 more views from the project
See the range in use.
